By NumpangLewat 
The Indonesian government, through the Indonesia Eximbank (LPEI), is committed to enhancing the competitiveness of Gula Aren (palm sugar) in international markets. The Desa Devisa program is a vital initiative empowering rural communities to tap into export opportunities and achieve economic growth.
What is the Desa Devisa Program?
The Desa Devisa program, initiated by LPEI, focuses on developing export-oriented rural areas. It provides support through training, funding, and creating market linkages for locally produced goods, including Gula Aren.
Objectives of the Program
- Empowering Local Farmers: Equipping Gula Aren producers with the skills to improve product quality.
- Expanding Export Opportunities: Helping products meet international standards.
- Sustainable Economic Growth: Promoting long-term development in rural economies.
Enhancing Gula Aren Competitiveness
Quality Improvement
The program includes workshops on modern production techniques to ensure Gula Aren meets global quality standards. Topics include hygienic processing, packaging, and meeting export regulations.
Financial Support
Through the Desa Devisa program, LPEI offers financial assistance to producers, enabling them to scale operations and meet rising demand.
Branding and Market Access
Producers are supported in branding efforts to make their products more appealing to international buyers. LPEI also facilitates participation in global trade exhibitions.
Gula Aren’s Potential in Global Markets
Growing Demand
The global shift toward natural and organic sweeteners has increased the demand for Gula Aren. Its unique taste and health benefits make it a preferred alternative to refined sugar.
Key Export Markets
Countries such as Japan, the United States, and Germany have shown significant interest in importing Gula Aren due to its high quality and sustainable production.
Success Stories from the Desa Devisa Program
Farmers participating in the program have reported a 30% increase in income and expanded their reach to international buyers. Success stories inspire other rural communities to join the initiative.
Conclusion
The Desa Devisa program by LPEI is a transformative step toward increasing the global competitiveness of Gula Aren. By empowering local producers and facilitating market access, this initiative not only promotes economic growth but also establishes Indonesian Gula Aren as a world-class product.